TY  - JOUR
AU  - Petrović, Marijana
AU  - Rajin, Danica
AU  - Milenković, Danijela
AU  - Marić, Dražen
PY  - 2021
UR  - https://farfar.pharmacy.bg.ac.rs/handle/123456789/3840
AB  - This paper builds on research by [20] and examines the influence of eWOM
on factors such as social norms, initial trust, perceived usefulness, ease
of use, attitude and intention of using mobile banking in the territory of
Serbia. The survey was conducted by online and offline questionnaires
completed by 501 respondents. The analysis was performed using SPSS22
and AMOS22 tools, where structural equation model (SEM) was used to
test the direct influence of eWOM on social networks on the attitudes
and intentions of clients to use mobile banking services. In response to
the problem, we found a set of factors that influence the attitude and
intention of clients to use mobile banking, which managers can emphasize
when creating a marketing strategy.
AB  - Ovaj rad se nadovezuje na istraživanje [20] i ispituje uticaj eWOM komunikacije na faktore kao što su socijalne norme, početno poverenje, uočena korisnost, jednostavnost upotrebe, stav i namera korišćenja mobilnog bankarstva na teritoriji Srbije. Anketa je sprovedena pomoću onlajn i oflajn upitnika koji je popunio 501 ispitanik. Analiza je izvršena pomoću alata SPSS22 i AMOS22, gde je model strukturne jednačine (SEM) korišćen za testiranje direktnog uticaja eWOM komunikacije na društvenim mrežama na stavove i namere klijenata da koriste usluge mobilnog bankarstva. Kao odgovor na problem pronašli smo skup faktora koji utiču na stav i nameru klijenata da koriste mobilno bankarstvo, što menadžeri mogu naglasiti prilikom kreiranja marketinške strategije.
PB  - Savez ekonomista Srbije
T2  - Ekonomika preduzeća
T1  - The Influence of eWOM on the use of mobile banking
T1  - Uticaj eWOM komunikacije na korišćenje mobilnog bankarstva
VL  - 69
IS  - 1-2
SP  - 95
EP  - 104
DO  - 10.5937/EKOPRE2102095P
ER  - 

@article{
author = "Petrović, Marijana and Rajin, Danica and Milenković, Danijela and Marić, Dražen",
year = "2021",
abstract = "This paper builds on research by [20] and examines the influence of eWOM
on factors such as social norms, initial trust, perceived usefulness, ease
of use, attitude and intention of using mobile banking in the territory of
Serbia. The survey was conducted by online and offline questionnaires
completed by 501 respondents. The analysis was performed using SPSS22
and AMOS22 tools, where structural equation model (SEM) was used to
test the direct influence of eWOM on social networks on the attitudes
and intentions of clients to use mobile banking services. In response to
the problem, we found a set of factors that influence the attitude and
intention of clients to use mobile banking, which managers can emphasize
when creating a marketing strategy., Ovaj rad se nadovezuje na istraživanje [20] i ispituje uticaj eWOM komunikacije na faktore kao što su socijalne norme, početno poverenje, uočena korisnost, jednostavnost upotrebe, stav i namera korišćenja mobilnog bankarstva na teritoriji Srbije. Anketa je sprovedena pomoću onlajn i oflajn upitnika koji je popunio 501 ispitanik. Analiza je izvršena pomoću alata SPSS22 i AMOS22, gde je model strukturne jednačine (SEM) korišćen za testiranje direktnog uticaja eWOM komunikacije na društvenim mrežama na stavove i namere klijenata da koriste usluge mobilnog bankarstva. Kao odgovor na problem pronašli smo skup faktora koji utiču na stav i nameru klijenata da koriste mobilno bankarstvo, što menadžeri mogu naglasiti prilikom kreiranja marketinške strategije.",
publisher = "Savez ekonomista Srbije",
journal = "Ekonomika preduzeća",
title = "The Influence of eWOM on the use of mobile banking, Uticaj eWOM komunikacije na korišćenje mobilnog bankarstva",
volume = "69",
number = "1-2",
pages = "95-104",
doi = "10.5937/EKOPRE2102095P"
}

Petrović, M., Rajin, D., Milenković, D.,& Marić, D.. (2021). The Influence of eWOM on the use of mobile banking. in Ekonomika preduzeća
Savez ekonomista Srbije., 69(1-2), 95-104.
https://doi.org/10.5937/EKOPRE2102095P

Petrović M, Rajin D, Milenković D, Marić D. The Influence of eWOM on the use of mobile banking. in Ekonomika preduzeća. 2021;69(1-2):95-104.
doi:10.5937/EKOPRE2102095P .

Petrović, Marijana, Rajin, Danica, Milenković, Danijela, Marić, Dražen, "The Influence of eWOM on the use of mobile banking" in Ekonomika preduzeća, 69, no. 1-2 (2021):95-104,
https://doi.org/10.5937/EKOPRE2102095P . .