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The Influence of eWOM on the use of mobile banking / Uticaj eWOM komunikacije na korišćenje mobilnog bankarstva
(Savez ekonomista Srbije, 2021)
This paper builds on research by [20] and examines the influence of eWOM
on factors such as social norms, initial trust, perceived usefulness, ease
of use, attitude and intention of using mobile banking in the territory ...