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dc.creatorVapa-Tankosić, Jelena
dc.creatorIgnjatijević, Svetlana
dc.creatorKiurski, Jelena
dc.creatorMilenković, Jovana
dc.creatorMilojević, Irena
dc.date.accessioned2020-06-23T10:01:12Z
dc.date.available2020-06-23T10:01:12Z
dc.date.issued2020
dc.identifier.issn2071-1050
dc.identifier.urihttp://farfar.pharmacy.bg.ac.rs/handle/123456789/3622
dc.description.abstractIn times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers' perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers' willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers' WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers' WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer's decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.en
dc.publisherMDPI AG
dc.relation142-451-2505/2019-02 “Improving the competitiveness of traditional food products in the function of sustainable development of AP Vojvodina” financed by the Provincial Secretariat for Higher Education and Research, AP Vojvodina.
dc.rightsopenAccess
dc.sourceSustainability (Switzerland)
dc.subjectSerbia
dc.subjectHoney
dc.subjectLocal
dc.subjectOrganic
dc.subjectWillingness to pay
dc.titleAnalysis of consumers' willingness to pay for organic and local honey in Serbiaen
dc.typearticle
dc.rights.licenseBY
dcterms.abstractВапа-Танкосић, Јелена; Игњатијевић, Светлана; Миленковић, Јована; Милојевић, Ирена; Aјтић, Јелена;
dc.citation.volume12
dc.citation.issue11
dc.citation.rankM23~
dc.identifier.wos000543391800349
dc.identifier.doi10.3390/su12114686
dc.identifier.scopus2-s2.0-85086394354
dc.identifier.fulltexthttp://farfar.pharmacy.bg.ac.rs/bitstream/id/7832/bitstream_7832.pdf
dc.type.versionpublishedVersion


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